To implement Quebrando o Tabu’s content strategy for the 2018 Elections through the production and broadcasting of original content to: Decrease political polarization; Prevent personification of ideas and idealization of candidates; Promote dialogue; To bring Human Rights and Climate Change to the center of the political debate. The content will be published in Quebrando o Tabu’s digital platforms: Facebook (8.9 million followers),Instagram (57.000 followers),Twitter (85.000 followers).