Communicating is about making choices. We live in a historic moment marked by intense disputes of narratives. In this context, there is no other alternative but to ensure transparent, inclusive and empathic communication. Understanding the role of this art is an invitation to reflect beyond the subject of our organizational thematic operation. It is a reflection on the legacy that we want to leave.

In my brief – and long – experience at the Institute for Climate and Society (iCS), I learned about purpose and depth. Structuring and coordinating a communication area from scratch was certainly was one of my best professional adventures, which taught me not only about climate change but also about networks, partnerships, languages ​​and strategies. Among the many potentialities of iCS, its power of articulation and mobilization as a philanthropic organization is the one that most impressed me and made me most proud of having been part of it. The mission of the Institute in strengthening conditions that leverage practices of mitigation and resilience for climate change is intense and tireless. It was a real education to be involved in this collaboration.

To paraphrase the manifesto of the Narrativas network, where I have the privilege of being an advisor, I always want to fight to strengthen the role of communication in civil society organizations. This construction takes place through the dissemination of knowledge, strategies, promotion of areas for debate and many interdisciplinary exchanges aiming for social transformation. I believe in a communication that generates change, transforms, engages and mobilizes so that our contribution – as communicators – for a more equitable society is a daily reality.

I thank everyone who has crossed my path over these past two and a half years. To the grantees who have become my references, to the team of iCS employees who have become my teachers and to the consultants who have become my remote communication team. A thank you to the funders who I have had the pleasure of meeting in person and to the decision-making body that cares so much and contributes to the mission of the Institute. Finally, I thank Ana Toni and Luiza Souza for their confidence and dedication to the area that, together, we have seen flourish.

My next chapter will be in the area of ​​communication and mobilization in climate justice, at the Alana Institute. Therefore, it is not exactly a farewell, because we will continue in the same areas to fight for a carbon neutral Brazil, with economic growth and social justice. We still have a long journey ahead to reduce inequalities and for a climatically safe future for the next generations. After all, transformation demands historical, political and racial consciousness. Let’s go together!


Andréia Coutinho Louback

Latest blog posts